Wednesday

FLUFFY NEW MEDIA ARTIST - performance, installation (2009)


People are goods in a contemporary consumer society. They go on the market, with certain characteristics, in hope to raise interest of future employers. These characteristics, usually, refer to possible employer’s benefits from a particular worker.
What is then, the role of the artist if there is any? Of course, there is, if things are put into a global perspective. However, the question remains: what benefits could the employer have from an actual artist. The answer is none, except in the case of an applied artist. What happens if the artist is not from this branch? Nothing happens. That artist has been given a friendly advice to concretize their work with only one goal-to please the employer.
In this chaos of emotions-anger, bewilderment and despair, generated through the direct encounter with reality, we have tried to find out the least painful solution.
We have packed and wrapped ourselves into attractive packaging, pink and blue, resembling doll boxes, with the inscription “Fluffy new media artist”, therefore defining our main characteristic as a decorative object. Serial number and size are also imprinted on the packaging.
This way, we have finally managed to go out on the market.

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